Marketing Advisory Board

The Marketing Advisory Board meets on the first Wednesday of every other month to review and plan the program of marketing the City of Mineola, its activities, events and news. Board meets in the Council Chamber at City Hall at 8:30 AM.

The purpose of the Marketing Advisory Board is to advise the spending of budgeted hotel occupancy tax revenue for marketing and advertising the City of Mineola and its events, activities and attractions for the purpose of increasing overnight stays in Mineola lodging. 

Seven members of the board are appointed by City Council for a two-year terms and may be reappointed when terms expire. Board members must reside within the City of Mineola or within the Extra Territorial Jurisdiction of the City of Mineola and represent the following: Lodging; Mineola Civic Center; a museum or any other historical or tourism related board or business; Mineola Chamber of Commerce; Lake Country Playhouse/The Select Theater; Mineola League of the Arts; Main Street Program.  There may also be four ex-officio members that can include: city manager, assistant city manager, city secretary, and marketing/tourism director.  

Goals met in 2020:

• Worked with marketing director to advise advertising and marketing development
• Maintained a regional advertising campaign
• Maintained membership in North East Texas Tourism Association - includes ads and narrative in regional travel guide and map, presence at state travel centers, travel and tourism shows and festivals
• Increased presence on social media
• Extended area advertising to include Houston, Hill Country, and Central Texas in print and online publications
• Increased advertising to include television with video ads during local news and weather programing and online apps